Scented Candles Market Booming: All You Need to Know

The global scented candles market size was valued at USD 385.15 million in 2022 and is projected to reach USD 589.93 million by 2031 registering a CAGR of 4.3% during the projected period (2023–2031). Scented candles are commonly used to uplift the mood and deliver a warm, inviting ambiance in one's home. They can also be utilized to enhance a particular event or cover unpleasant odour.

This growth is being driven by a number of factors, including:

Increasing demand for home fragrances

Rising disposable incomes

Growing awareness of the benefits of aromatherapy

Expanding range of product offerings from candle manufacturers

Customers of all ages and backgrounds are starting to prefer scented candles more and more. They are frequently used to deliver a mood and energy boost or to create a cozy and peaceful ambiance in the house. Additionally, scented candles can be used to cover unpleasant odour or to enhance a particular occasion. The United States is by far the biggest user of scented candles in the world.

Here are some of the key trends in the scented candles market:

1. Growing demand for natural and organic candles: Customers are becoming more picky about the substances used in candles.

2. Growing demand for luxury candles: Consumers are spending more money on luxury candles as their disposable income rises. 

3. Growing popularity of aromatherapy candles: As people become more conscious of the advantages of aromatherapy, the demand for aromatherapy candles is rising.

Key Players-

Estee Lauder Companies Inc.

Newell Brands

MVP Group International Inc.

L Brands

Village Candle

Here are some insights into the global scented candles market:

North America holds the largest market share, followed by Europe and Asia Pacific.

Soy wax candles are gaining popularity due to their eco-friendly and clean-burning properties.

Online sales of scented candles are increasing as consumers embrace the convenience of e-commerce.

Personalized and customized scented candles are gaining traction as consumers seek unique and personalized products.

The scented candle market is segmented by product type, material, fragrance, distribution channel, and geography.

By product type-pillar candles, jar candles, tumbler candles, votive candles, tea light candles, and other.

By material-paraffin wax, soy wax, beeswax, coconut wax, and other.

By fragrance- floral, fruity, spicy, woodsy, fresh, and other.

By distribution channel-offline and online.

By region-North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Conclusion-

The industry for Scented Candles is one that is expanding, developing, and provides several business opportunities. Businesses may set themselves up for success in this expanding industry by understanding the various market sectors and factors affecting demand.